Our Story



The year was 2010 and the Apple AppStore was just one year old. It was the early days of the mobile revolution. Sensing a seismic change toward mobile, we hunted down and bought two significant domain names in the industry: MobileApps.com and MobileAds.com.

Soon enough, mobile technologies transformed the way everyone conducted their daily business. First, we launched MobileApps.com and took seed funding from a public-listed company in Japan. Somehow, that did not turn out well and we had to shut it down.

We pivoted to the online advertising world with the launch of RichMediaAds.com.
It was, and still is, a rich media ad creation platform for the desktop and mobile web.

As mobile advertising started to gain momentum, it was time to switch gears. We developed an entirely new platform for the global in-app mobile advertising world using IAB-standard, MRAID2.0 specifications.

One of our early cofounders returned to become an angel investor. We registered a business entity in Japan. November 2013 saw the launch of our new startup, MobileAds.com.

The Team


Alvin Koay
Alvin is the CEO and Co-founder of MobileAds.com and Richmediaads.com. He sets the general vision and overall growth of the company. His expertise lies in partnerships, sales and product development. Alvin is also a certified hypnotherapist, NLP practitioner and life-coach, with accreditation from the International Institute of Neuro Semantics and Meta Coach Foundation.

Koji Ito
Koji is the co-founder of MobileAds.com and Richmediaads.com and the CEO of our company in Japan. He handles all financial aspect. In his previous life, Ito-san was the CEO of a JASDAQ-listed company. He was also a co-founder of 2 IPO companies earlier on, and is currently the Executive Director of the Mobile Content Forum, an organization governing close to 200 mobile content companies in Japan.

April Cheong
April is the Product Manager and one of the earliest employee of the company. He sets the overall product strategy and is responsible for product design, development and marketing.

Sharon Hoo
Sharon is another loyal early employee who is in charge of maintaining our company culture & general management of our company.





Boon Sheng, Tan

Boon Sheng is our database expert and is primarily the company's back-end developer. He has a keen interest in R&D and helped design our MRAID-standard ad serving module. Boon Sheng is also one of our pioneer employees.

Ray Looi

Ray is a front-end engineer who is an expert in Javascript and most user interface technologies.

Kuok Chiaw, Chan
Kuok Chiaw handles the system administration of our servers and is an expert in Amazon's AWS. He also supports and dabbles in the database architecture & security of our website.


Ahmad Adhie Pradana
Adhie is our in-house designer.



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