Compared to static image ads that track only impressions and click-throughs, interactive ads have many more in-banner engagement points. This requires advance programming skills and server database setup to store, manage & analyze terabytes of engagement metrics.
Specific in-banner metrics include:
- Actions taken inside the ad
- Quartile percentage view of in-banner video
- In-ad lead capture
- Number of social media shares
- Poll/survey results
- Contests/gamification engagement and results